Starbucks Modeling Lab

Build the Starbucks procurement and roasting model step by step: name its pieces, write its formulas, then use it to answer what-if questions with data tables. Same numbers and cell colors as the class spreadsheet. MBA 60310, Modeling module.

What kind of element is each one?

Every model has decisions, parameters, constraints, calculations and an objective. Classify each piece of the Starbucks case. Getting this right first is what makes the spreadsheet easy to build.

The five elements

Decision: what Starbucks chooses (yellow cells). Parameter: an input Starbucks can't change, certain or uncertain (gray cells). Constraint: a restriction the decisions must satisfy. Calculation: follows from decisions and parameters through a formula (cells with formulas). Objective: what we maximize or minimize (green cell).

Quick test. If you could type any number you like into the cell, is it a decision? If the world sets it, it's a parameter. If a formula can compute it from other cells, it's a calculation: never type over it.